About
About
I am interested in how images, interaction, and digital space can leave a lasting impression on people. Bum-Boo is both a personal brand and an expanding archive. It brings together visual work, photography, programs, and experiments in digital environments under one identity.
Brand Meaning
A brand archive shaped by image, interaction, code, and atmosphere.
The word 'Bum-Boo' begins with the idea of an ordinary human being. I wanted this name to hold both humility and ambition: the awareness of human limitation, and the will to move beyond it. 'Beyond' represents the desire to grow past the current self. 'Boo' represents the moment of leaving an impression, of creating something that surprises, lingers, and remains.